Modern furniture retailer, West Elm, to open Grand Rapids location!

GRAND RAPIDS, MI -- Modern furniture retailer, West Elm, will soon be taking up residence in Breton Village.

Interior construction work will begin in March on a 10,000-square-foot space that will be leased by the Brooklyn-based retailer, according to CWD Real Estate Investment, which manages the 220,000-square-foot Grand Rapids shopping center at the corner of Breton Avenue and Burton Street SE. 

The store will open later this year, although a specific date or month hasn't been announced yet.

"West Elm beautifully complements the retail mix we've been developing at Breton Village and continues the transformation of this area as Grand Rapids' fashion and specialty retail district," said Scott Wierda, CWD managing partner and co-owner of Breton Village with Jade Pig Ventures partner Brian DeVries.

The Breton Village location will be West Elm's first in West Michigan and second in Michigan; the other is located in downtown Birmingham. 

West Elm is part of the Williams-Sonoma, Inc. family of home decor retail brands that include Pottery Barn and Williams-Sonoma, which have Grand Rapids locations at Woodland Mall. There are fewer than 50 West Elm locations across the country.

The store will carry home furniture and décor, including lighting, bedding and accessories, as well as a West Elm Local collection featuring products from Michigan-based artists and designers. 

West Elm will join a host of new tenants that have opened in the Grand Rapids shopping center over the past few years including lululemon, Evereve, Ann Taylor LOFT, Anthropologie, Carol Roeda Studio, JB and Me, and Houlihan's.

In Breton Village, Wierda has set out to carve out a fashion district, made up of local and national boutiques selling fashions for the closet and home. The result is a retail destination that draws customers from nearby neighborhoods, but as far away as Traverse City and Kalamazoo, Wierda said.

"A strong balance of great local and national tenants makes for a successful shopping center," Wierda said. "They know we have a commitment to architecture, excellent tenant mix, and our community, and this has helped foster a strong and loyal customer base throughout the region. We expect West Elm's opening will only accelerate that trend, including a few additional tenant announcements we plan to make in the coming weeks."

Article written by Shandra Martinez. Shandra covers business for MLive/The Grand Rapids Press. Email her or follow her on Twitter @shandramartinez.